Our Principles
We don't use any animal-derived ingredients, our
\products are suitable for the most strict vegans!
OUR PRINCIPLES
VEGEN
We don't use any animal-derived ingredients, our
\products are suitable for the most strict vegans!
FREE FROM
Petrol/0il Derivates, Silicones, Artificial
Colors, Artificial Fragrances, Sulphates,
Phthalates,Toxic Sub-Products, Formaldehyde Releasers, Ethoxylated Ingredients, Animal Origin Ingredients,Parabens,Isothiazolinones, Chemical UV Filters... And more.
%IS0 16128
NONE of the existing brands disclose the real % of naturalness contained in their organic certified products. APoEM DOES IT based on the only worldwide recognized criteria to certify natural skincare products.
CRUELTY-FREE
Animal-free testing is a legislation standard.
BUT WE GO ONE STEP FURTHER by not testing on humans with no decision
capacity: BABIES.
NATURAL ORIGIN
We guarantee that at least 99% of the ingredients in the formulation are from natural sources setting aside the 1% for those natural substances that would create a catastrophic environmental impact if used.
ECO
We prioritize the safest ingredients with the
least environmental impact, regardless of their origin. We choose cold process production for energy saving.
Myths & Facts of Natural Skincare
Certification: “Natural” certification means a product is at least 95% natural—not fully natural as many consumers believe.
100% Natural: Refers to the origin of raw materials, not the final product. A formula can start with 100% natural ingredients but end up only 50% natural after processing.
The Grey Area: Consumers often don’t know how naturalness changes during processing due to limited brand disclosure.
The Solution: ISO standards now define the exact percentage of naturalness in finished skincare products for transparency.
Customer Empowerment
Our Commitment
APoEM ensures safety, transparency, and naturalness:
Exact Naturalness – Minimum 97% in final formulation (ISO 16128).
Natural Origin – At least 99% from natural sources.
Certified – 100% ingredients approved by major certifications.
No-No Ingredients – Free from silicones, parabens, sulphates, artificial colors/fragrances, petrochemicals, animal-derived ingredients, and more.
