APoEM was born as a dream, the dream of our founder, to share her most romantic side with you. Founder of three technical and high-performing cosmetic brands, wife, and mother of 3, Paola has a hectic pace.

When she needs to relax she likes to retreat to her fortress to formulate. This is her escape valve. The idea of APoEM was born when formulating products for her family. Simple yet effective products for the delicate skin of her babies and teenage sons.

This is how she found a way to transport them back there.

This became a brand out of the will to share with you and be able to take you to your own dreams, awakening your senses via your olfactory memory, so you can re-encounter your positive and joyful moments, and finally take some time for yourself, to relax, and enjoy.

The chemotyped aromatherapy will provide harmony and the bio-plasma phytotherapy obtained from carefully selected botanical extracts will heal your skin.

We are all matter, cells, particles, atoms.

Your chemistry, my language, my fascination being the main ingredient. Delicious aromas, which dance non-stop in velvety textures, dances which gladden our inner essence, which move energy and draw a sigh from me.

As my nose becomes tuned, my palate learns, like my eyes taught me to understand. Now, I express myself through my formulas, today in my products I feel reflected.

Light without shadow and your starry sky without my eyelids. What would become of the senses without stimulus? Like a lonely lover, with no one to hold their hand in the storm. You that say you feel, open your eyes, listen….there are secret worlds around you just waiting to caress you.

It taught me to relax, I learned the art of breathing afresh, how wrong was I, thinking that I knew it all!

THE AROMAS OF MY CHILDHOOD

Mediterranean lands of Sicily, you inspire my essential oils with aromas of innocent summers, You; Tuscan fields which lovingly embraced my childhood. My family’s kitchen, my fort, and my Nonna, the bravest warrior, who awoke the aromas of dawn and kept me safe with her “mattarello” until the sunset painted of cinnamon, clove and apple.
The aromas are my chill, through them I bring you back to life.

HEALING AND PLANTS

Infusions of rosemary healed my stomach and my skin could only be consoled with oat baths. Mint waived at the end of the table, behind the empty dishes, desiring to calm the excesses of the feast. The crickets sang in the night, the vapors of the camomile danced to their subtle melody. The ancestral art of healing grew in the vegetable garden behind the house, there was no ailment that could hold out against it. We are earth and we will return to her.

• Aromatherapy: from the Greek “aroma”= scent+ “therapeia” = healing, described in 1935 by Dr. Gattefossé.
• Chemotype: precise chemical identification of an organism. The certificate of guarantee that discloses the real chemical content of a plant.
• APoEM’s aromatherapy uses the properties of chemotyped essential oils to re-establish equilibrium, harmony, and inner balance.
• Aromatherapy has been scientifically linked to the production of endorphins, which are responsible for improving stress and depression, to equilibrate body and mind.
• The essential oils of APoEM are chemotyped and of therapeutic grade, which ensures a correct psycho-neurosensory stimulation.

Phytotherapy: from the Greek “fyton” = plant, and “therapeia” = therapy.
Bio-Plasma: Bio-active broth enriched with secondary metabolites derived from the culture of vegetal cells.

APoEM’s selected phytotherapy rescues the Mediterranean herbs and botanical extracts transforming them by a sophisticated biotech process with the only aim of improving the skin’s condition.

This broth is a result of a slow and natural transformation in which vegetal cells grow and produce micro-substances thanks to controlled stimuli. The substances include flavonoids, carotenoids, enzymes, vitamins, glycosides, and minerals that have an enhanced bioavailability for the skin. These ingredients are the catalysts of important skin processes involved in the protection, repair, and reinforcement of the skin barrier.

The phytoplasma of APoEM is carefully selected according to the chemotype of the essential oils to which they are paired, in order to treat the deficiencies and to reinforce the specific needs of each skin type and concern.