Clean beauty: the secrets you need to know

When talking about clean beauty, most people think of something different. Safety within cosmetics is a variable subject, and sometimes even labels aren’t to trust.

To us, clean beauty is about crafting the safest formulas with the purest ingredients, in an efficient but safe quantity.

Natural ingredients are each time more popular, but they are still mixed with toxic agents or grey substances. At APoEM, our products are 100% natural and vegan, free of silicones, sulfates, parabens, and many more harmful components.

How to stay safe

When labels can be misleading, and the ingredient list is hard to read, the best way to stay on the safe side of beauty is to stick to the brands you trust. 

The fastest way to enjoy clean beauty is to go natural. Nowadays, many plant-derived ingredients achieve the same efficient results as old-time chemicals. 

Do some research on the brands you like and find out about their blacklist (the ingredients they’ll never use) and their principles. 

What to look out for

Even when the research on harmful ingredients is far from over, it’s always better to be safe than sorry. Many substances like parabens and sulfates have tested positive to influencing your hormones, proteins, and cells, irritating your skin and taking away natural oils. 

The current safety laws often overlook these harmful substances. It is even possible to hide the components on the ingredient list by using other names, like in the case of fragrances. 

Additionally, these chemicals can also be harmful to the environment, as they don’t biodegrade and pollute. At APoEM, we are sustainable and do everything we can to help the world, from ingredients and production processes to the packaging and shipments. 

Stay curious and look into everything you or your family might use. We know how important it is to give your loved ones only the best, that is why APoEM was created with the love of a mother for all families out there.