Our Story
Founding Story
Founded by Dr. Paola — a passionate formulator and mother of three — APoEM was born from a personal journey.
When her youngest son developed a skin condition and couldn't tolerate conventional treatments, Paola was determined to create gentle, effective skincare for the whole family.
In 2017, APoEM launched in Barcelona, Spain
— a Mediterranean lifestyle brand rooted in care, connection, and sustainability.
With over 95% natural plant-based ingredients, APoEM offers a diverse range of products for every member of the family and every corner of the home.
“A POEM” means just that — a poem.
Let love continue, like a poem without end
Our founder
When creating and using APoEM products I reconnect with my happy memories that elevate the consciousness
of my abundance and this becomes a reminder to appreciate each beautiful detail.
Only when I feel complete, grateful, and present am I able to share that love with myself and with others. This is my very personal mindfulness tool to transform my habits and I want to share it with you.
I simplify it into three essential words:
YES
Say yes to your dreams. Embrace memories, accept change, and let go with courage. Flexibility is the first step to transformation.
THANK YOU
Gratitude opens the way. Appreciate each moment, value every step, and recognize what you already have while moving forward.
LOVE
Love means acceptance. When you love yourself, you can share that love with others—this is the essence of APoEM.
Paola Gugliotta is the founder of Sepai Laboratories, based in Barcelona, founded in 2008.Expert in toxic-free formulations and active ingredients, she has, according to those who know her, “a magic touch when formulating her products”